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Product Design.
Product Design.
Research-driven, conversion-focused digital product design. I craft intuitive interfaces and scalable design systems that feel refined and perform under pressure — whether you’re launching an MVP, elevating a luxury brand, or scaling a SaaS product.
Research-driven, conversion-focused digital product design. I craft intuitive interfaces and scalable design systems that feel refined and perform under pressure — whether you’re launching an MVP, elevating a luxury brand, or scaling a SaaS product.
What’s Included
Each engagement is tailored to your business goals and your users:
01
Discovery & Alignment — kickoff workshop to define vision, KPIs, personas, JTBD, and scope.
02
Product Audit & Research — heuristic/UX audit, competitor review, analytics and (optional) user interviews to surface opportunities.
03
IA & Experience Strategy — information architecture, user flows, feature prioritization, and clear MVP roadmap.
04
Wireframing & Prototyping — low-to-high fidelity screens with interactive prototypes for rapid validation.
05
UI Design & Design System — pixel-perfect UI, accessible components, design tokens, and documentation ready for scale.
06
Usability Testing & Iteration — task-based tests and refinement to improve clarity, speed, and conversion.
07
Developer Handoff & Launch Support — Figma specs, annotations, component library, QA, and post-launch optimizations.
What’s Included
Each engagement is tailored to your business goals and your users:
01
Discovery & Alignment — kickoff workshop to define vision, KPIs, personas, JTBD, and scope.
02
Product Audit & Research — heuristic/UX audit, competitor review, analytics and (optional) user interviews to surface opportunities.
03
IA & Experience Strategy — information architecture, user flows, feature prioritization, and clear MVP roadmap.
04
Wireframing & Prototyping — low-to-high fidelity screens with interactive prototypes for rapid validation.
05
UI Design & Design System — pixel-perfect UI, accessible components, design tokens, and documentation ready for scale.
06
Usability Testing & Iteration — task-based tests and refinement to improve clarity, speed, and conversion.
07
Developer Handoff & Launch Support — Figma specs, annotations, component library, QA, and post-launch optimizations.
Deliverables
01
UX audit report & opportunity map
02
User flows, IA, and prioritized feature list
03
Interactive Figma prototype
04
UI screens + responsive states
05
Design system (components, tokens, docs)
06
Dev-ready specs and assets
Deliverables
01
UX audit report & opportunity map
02
User flows, IA, and prioritized feature list
03
Interactive Figma prototype
04
UI screens + responsive states
05
Design system (components, tokens, docs)
06
Dev-ready specs and assets
I’ve designed products for startups, global brands, and innovative teams — from sleek mobile apps to complex enterprise platforms. Each project is crafted to tell a story — intuitive, impactful, and tailored to the people who use it.
RELATED PROJECTS
Have a project
in mind?
I’d love to hear from you! Whether you’re launching a new product,
photoshoot idea or a quick refining your brand identity, or looking for a creative partner to shape your digital presence, let’s connect and turn your vision into impactful, beautifully crafted results.